Finding Your True Colours: Reflecting on My Conversation with Glynis Tao
I sat down with Glynis Tao for her podcast, Chasing Your Dreams, expecting to talk shop: colour seasons, undertones, the usual. We ended up somewhere much better: a real conversation about why so many of us end up with closets, and businesses, full of things that never quite fit.
How a Vintage Store Turned Into a Colour Studio
REVIVAL didn't start as a colour analysis studio. We started as a vintage store in Mount Pleasant, and for a while, business was business sell unique vintage clothing, ring it up, hope to see you next week. Then I started noticing something. Shoppers weren't lighting up over the haul. They were lighting up when they finally understood why a colour worked on them and another one didn't. That reaction was more interesting to me than any sale, so I followed it, straight out of vintage retail and into becoming one of the only dedicated colour analysis studios in Vancouver. Best pivot I've made. Also, apparently, a good podcast story.
The Actual Point of Colour Analysis
People assume colour analysis is about vanity. It's really about efficiency. Once you know your palette, shopping gets boring in the best way. You stop getting seduced by things that look incredible on the mannequin and mediocre on you. You buy less, and what you do buy actually gets worn repeatedly, confidently, without a "why did I buy this" moment eight months later.
I said something on the episode that I'll stand behind anywhere: this kind of work saves people money. Knowing your colours doesn't just make getting dressed easier, it makes you more discerning, period. And discernment is a skill that pays off well outside your closet.
Run a business long enough and you'll notice the same pattern. You say yes to the trend, the strategy, the "everyone's doing it" opportunity because it looks good on paper, the way that blazer looked good on the rack. And then it sits there, half-used, quietly reminding you it was never actually you. Clarity fixes that. In your wardrobe. In your business. Same muscle.
What We Covered
How REVIVAL went from vintage retail to colour analysis and what the customers taught me along the way
Why understanding your palette cuts down on impulse buys (your bank account will thank you)
How what you wear shows up in your confidence and the first impression you make, whether you're aware of it or not
What brands and retailers get wrong about helping people shop with intention, and what a few are getting right
🎧 Episode #75: Finding Your True Colours and Building a Business Around Intentional Style — now streaming on Apple Podcasts and Spotify.
Glynis Tao is the founder of Chase Your Dreams Consulting, an e-commerce SEO and AI visibility strategist with 20+ years in fashion. Since 2018, she's helped fashion, beauty, and lifestyle e-commerce brands grow through SEO, GEO (Generative Engine Optimization), and AI-discovery strategy — turning stronger visibility into more sales. Thank you to Glynis for the conversation and for having me on Chasing Your Dreams. She’s doing an incredible job amplifying small businesses like mine, so if you enjoyed the episode, please leave her a review. Listen to it HERE
